Why Networking in Tech Still Matters in an Age of Isolation
Post-lockdown, many of us have embraced the convenience of remote work, opting out of in-person meetings whenever possible. After all, why go through the hassle of commuting when we can accomplish the same tasks from the comfort of our own homes? Yet, as much as people have tried over the last five years, we’ve not found anything to replace in-person networking that has the same impact.
For those who find networking exhausting (or even a little painful) the temptation to stay behind a screen is even stronger. But is surrendering to this temptation really in our best interest?
The Potential Disingenuity of Online interactions
The reality is that our current work structures are isolating us more than ever. There is little evidence to suggest that online interaction can fully replace the richness of in-person connections. For example, this study based on data taken from the pandemic found there was little evidence to support the idea that online modes of social contact could compensate for the restrictions in in-person social contact. This validates the idea that despite the rise of digital communication, nothing can truly substitute for meeting in person.
Since the launch of ChatGPT in 2022, automation has surged, and AI chatbots now mediate much of our daily digital interactions, adding another potential layer of disingenuity to online interaction. Increasingly, instead of engaging with diverse perspectives, we consume diluted AI-generated summaries tailored to our own preferences. This shift not only limits our exposure to genuine human interaction but may also affect how we think. Cultivation theory suggests that repeated media exposure ‘cultivates’ media consumers’ perceptions of reality, meaning that the reality we consume can affect our beliefs, attitudes and behaviours. While this technology is groundbreaking and undoubtedly useful, it cannot replicate the depth and authenticity of face-to-face networking—which remains essential for both personal and professional growth.
The Potential Disingenuity of Online interactions
Technology was created by people, for people. It is designed to make our lives easier, yet it is simultaneously making them more complex. There’s an ongoing debate about whether technology displaces or enhances social interactions. Stimulation theory argues that technology fosters connections and increases well-being (Morgan, Shanahan, & Signorielli, 2009). However, research on displacement theory suggests that excessive digital engagement diminishes
friendship quality and life satisfaction. Regardless of where you stand on these theories, one fact remains undisputed: in-person networking offers benefits that digital interactions simply cannot match.
Adults who maintain strong social connections are healthier and live longer than their more isolated peers (Umberson & Montez, 2010), and social ties also contribute to a sense of personal control, which is crucial for mental well-being (Mirowsky and Ross 2003; Thoits 2006). Feeling in control, whether over a work project or a personal challenge, fuels both our professional drive and our creativity.
I’d argue that networking may be one of the few places to gather in tech where you can hear the thoughts and opinions of people in your industry unfiltered through a screen. This is why networking—when done correctly—becomes so invaluable. It isn’t just about career advancement; it’s about ‘touching grass’, as Gen Z would say. It’s about stepping outside our bubbles and reconnecting with the real-world impact of our work.
Foster an easier, healthier approach to networking
If you’re thinking, The facts are there, but how can networking be good for me if it feels uncomfortable?—the answer lies in the approach. As outlined by Daniel Hallak in his TED Talk, if networking feels transactional, it’s likely because you’re approaching it with a “what can I gain?” mindset. Instead, focus on what you can offer—be it advice, introductions, or simply a listening ear. This shift in perspective fosters genuine connections, reinforcing the idea that real, in-person interactions are far more rewarding than their digital counterparts.
If making initial connections at networking events seems daunting, consider Daniel Wendler’s book Improve Your Social Skills. Wendler provides practical advice, such as identifying open versus closed groups through body language cues—if a group’s body language angles outward, they’re likely open to new people joining the conversation. Wendler also outlines simple ways to start a conversation: wait for a natural pause, introduce yourself, and ask an engaging question related to the context—such as “What did you think of the keynote speaker?” at a conference. By balancing listening with contributing, you create a genuine connection that digital networking rarely offers.
For those who find natural integration challenging, remember that patience and practice are key. Networking may not come easily to everyone, but with consistent effort, the rewards of real human interaction will soon become clear.
The Bigger Picture
Networking isn’t just about exchanging business cards or LinkedIn connections—it’s about preserving the human element in tech. In a world increasingly dominated by algorithms, automation, and efficiency, stepping into a room filled with passionate, like-minded individuals serves as a potent reminder: tech is ultimately about the people who work in it. By choosing to engage face-to-face, we not only build stronger professional relationships but also support our overall well-being and creativity.
At the end of the day, despite the allure and ease of digital interaction, in-person networking remains essential. Let’s not lose sight of the value of genuine, face-to-face connections as we continue to innovate and evolve in tech
This blog was written by Nell O’Neill, Content and Communications Executive at Clarion Insights and a proud CyNam Ambassador!
